Ghanaian artiste must learn this new YouTube strategy by Mr Eazi and Diamond Platnumz To Go Global.
Billboard early this week released a list “Top 15 Sub-Saharan African Artists Based On Global Views” and to our suprise, no Ghanaian made it to that list. Not even our 2x BET winner and most decorated rapper in Africa, Sarkodie.
This got Ghanaians talking on social media and once again our Nigerian brothers have dominated the list like they have always been in any award category and likes for years.
“Ye” hitmaker, Burna Boy was ranked number with 435.57 million streams. Tanzania artiste, Diamond Platnumz came second with with 291.98 million streams whiles Davido takes the third spot with 285.76 million.
See the full list below and lets continue on why Ghanaian artiste must learn this new Youtube strategy by Mr Eazi and Diamond Platnumz to go global.
Again, no Ghanaian name was found in that list and its hurt because im a Ghanaian and i want to see names of my Ghanaian artiste pop up when thing like this come up.
Okay, i am a huge fan of Nigeria artiste, Mr Eazi. I like his music and i also like they way he presents his work. Mr Eazi started his music career here in Ghana, people who heard his music but do not really know him thought he was a Ghanaian but Nigerians quickly claimed him when he went from an underground artiste to a mainstream artiste.
I have been watching Mr. Eazi for a long time and the is this trick he has that got him alot of subscribers and views on his new YouTube channel. Now i don’t have a real data but i know that strategy was working and is still working for him.
Mr Eazi after dropping a song will follow it up with two or three videos ( of that same song). A year ago, after dropping “Dabebi” featuring, King Promise on other digital platforms, he went straight to drop an animated video for the song on Youtube and followed it up with an official video for song. Both videos have over 3 million + views on Youtube.
He did same with another song featuring Nigerian artiste, Simi. He dropped an animated and official video for “Surrender” and guess what, the animated video has over 8 millions and the official video garnered over 5 million views. All these for just one song and trust me, its working for him.
The are people who like to watch a dance video, an animated video, or karoke version of your song. Make sure you satisfy all of these people and they are going to subscribe to page for more because you giving them different version of your song. Mr Eazi is using this same strategy for his artistes signed to emPawa and i wasn’t surprise when i saw Joe Boy on the list.
I saw how Mr Eazi was easily making money off streaming years back and getting people watch his videos and subscribe to his channel. He has 784K subscribers now and will hit the 1 million mark soon.
Now, YouTube music trends manager Kevin Meenan has also seen this strategy and thinks other artiste, not necessarily African artistes but other Western artistes can make use of this new approach to go global.
He used Tanzania artiste, Diamond Platnumz as an example and said he was struck by the innovative approach takes with his YouTube channel.
Diamond Platnumz is second on the “Top 15 Sub-Saharan African Artists Based On Global Views” list with 291.98 million streams.
According to Meenan, Diamond amassed 3.6 million subscribers and 980 million views. From May 1, 2019 to May 1, 2020 after he uploaded 600 videos. In the article “HOW TO GO GLOBAL ON YOUTUBE”, Meenan says he was also astounded to find that Platnumz had posted 600 videos in that span. “I literally had to check it three times to make sure it was right,” adding that the artist’s process of promoting his songs is quite instructive.
Meenan made reference to Diamond Platnumz’s single “Jeje” where he dropped three videos for the same song on Youtube. Diamond dropped a lyric video, a dance version, a karaoke version without vocals and an animated rendering.
“You’re seeing him lean in and hit those touch points where he is engaging his subscriber base, but also converting new subscribers,” says Meenan