Why The Emergence of fan bases crippled the Ghana music industry. If we may recall ,the Ghana music industry is rather sinking than sailing . one will think we are bigger than ever but the bigger picture is that over the past decade we have gotten absolutely nowhere even though we got big sails pinned on our ship . we seem to be floating at one spot forever .
We can boldly brag about our musicians clinching international awards but the truth is that it’s only an individual win win for them and a big loss for us . Sarkodie and Stonebwoy going further to win BET awards is worth celebratory but that’s where the story ends for Ghana . the only act to have gotten close was Kwesi Arthur and even that I won’t forget to mention he was only nominated for a backstage award .
There are several factors influencing the decline of our music industry and the most worthy of discussion is how fan bases are crippling everything. We can recall Kelvin Boy getting roasted front and back for passing out comments about the hard truth. ” How many nations must we create in a small nation like Ghana? ” . A harmless deep sad truth and all he won was more enemies and the cancelation of his contract with his record label .
Are we even ready to see the bigger picture or we love going with the wave of ignorance and stupidity? The emergence of fan bases have successfully created more divisions and favoritism than any other factor hindering the growth of our little pathetic music industry. Bhim nation , Sark Nation , Shatta Movement For life , this and that nation . what’s next ? Every Musician proceed to form his or her fan base once they churn out a hit song.
It’s more sad to know that all these fan bases consider themselves bitter rivals and will have nothing doing with the other . Using the rivalry between Bhim nation and SM as a case study , It’s clearly evident how much progress we have hindered . Sm fans have nothing to do with that of bhim nation so does bhim nation consider Sm fans humans .bhim natives will never stream music from the camp of Sm so will Sm have anything to do with music from the camp of Bhim nation . Both only indulged in Thugs of war and trashing whatever that came out of each others camps .
Just Imagine life on an Alternative earth where there was no Bhim nation nor Sm for life . An alternative earth where there was only Shatta wale and Stonebwoy .where there was nothing but music fans and lovers . imagine the numbers these two big acts will be pulling off . none would be rejoicing over getting a million views on YouTube but would rather be celebrating Their Gold and Platinum certifications. Same goes out to Sark Nation and any other pathetic unwashed stinking tiny fan base out there . we would be winning together but here we are losing in pairs .
A case study of the late Queen of Ghana music Ebony Reigns shows that she was the biggest because she had no specific fan base . her wave was rallied on those who loved her and those who did not. No matter what you would check her music out . had it not been for her unfortunate demises she would have grown horns and heading straight up to GOAT status .
Another case study is R2bees and VVIP as well as 4×4 . These music duos date from the golden ages and it’s evident why they thrived at times like these . aside 4×4 both music duo have won artiste of the year once or twice and would have gone further to clinch Grammy’s or BETs but the emergence of fan bases crippled that dream with strict favoritism to individual acts .
Another Case study is the golden ages .2000 to 2008 .the exact decade where the Ghana music industry gained it’s solid foundations. Times like these everyone could come out on top because the industry wasn’t one sided on individuals and there was nothing like fan bases. Whoever puts out good music would have a feel of absolute stardom and sales .it’s hard to recall the stars of that era because everyone was a star and there was music lovers and nothing else .
Sadly we can’t say the same for today . once you are the man of the people so be it . the very same factor that made Stonebwoy boldly claim it will take decades for his type to emerge even though there were current crop of acts doing better than him . He’s the peoples favorite and he got all the freedom to think his kind is yet to be born .
Before we scrap the idea of fan bases and learn to give everyone equal attention, love and support , we will forever be left behind . as ranked by billboard, No Ghanaian act made the cut for the top 15 most streamed acts in Africa .
That was this year and it’s likely to continue forever so far as we don’t have a change of mind .Why The Emergence Of Fan Bases Crippled The Ghana Music Industry.